President Joe Biden fired a salvo this week, releasing a new 2024 campaign ad.
Called “For You,” it’s part of a $30 million campaign targeting voters in battleground states, including Pennsylvania. The spot begins with Biden talking directly to viewers and touting his accomplishments as president. In the ad, Biden seems like a friendly father or grandfather. He talks about what he’s done and claims former President Donald Trump lacked achievements during his term.
In the commercial, the 81-year-old Democrat highlights his age and experience as helping him get things done in Washington.
“Y’all want to talk about age? Let’s talk about age,” said Michael Tyler, communications director for the Biden-Harris campaign. “At 77, Joe Biden beat Donald Trump. At 78, he led us through the COVID crisis, put us on a path to creating nearly 15 million new jobs since the day he took office, and passed the bipartisan infrastructure law to repair our roads and bridges and expand access to broadband internet to every community.
“At 79, he got us the most significant gun safety legislation in a generation and became the first president to beat Big Pharma and cap the cost of insulin at $35 for seniors. At the same time, he made the single largest investment in history to combat climate change – all before his 80th birthday. Meanwhile, the only helpful thing Donald Trump did for the American people in four years was lose the 2020 election to Joe Biden – and it’s the one thing he won’t take credit for,” said Tyler.
“Now, Joe Biden is 81, and he’s going to beat Donald Trump again because he wakes up every single day fighting for the American people while Trump wages a campaign of revenge and retribution focused on himself. Trump may be four years younger than Joe Biden, but his ideas are old as hell, and they’ve already been rejected by the American people. Joe Biden is running to make sure we reject them for good.”
An Axis/Pennsylvania Energy Infrastructure Alliance poll from Feb. 25 to 27 had Biden ahead with Pennsylvania voters by 1 point. The poll had Biden at 40 percent, Donald Trump at 39 percent, Robert Kennedy Jr. at 8 percent, Jill Stein at 2 percent, and Cornell West at 1 percent.
However, a Morning Consult/Bloomberg poll taken Feb. 12 to 18 showed Biden at 36 percent, Trump at 45 percent, Kennedy at 8 percent, West at 1 percent, and Stein at 1 percent.
“Biden could put millions more behind this ad, and he’d still be missing the mark,” said GOP consultant Charlie Gerow. “He doesn’t even address the mess he’s created at the southern border, which is on every voter’s mind. Nobody is buying that we have the strongest economy in the world while they struggle to pay for their groceries. He can’t get around the age issue because it’s about much more than age. The American people can see that he’s failing. Telling them they’re wrong won’t work.”
“The close is cute, but cute doesn’t cut it,” Gerow added.
The six-week ad run will air on national and local broadcast and cable television in Michigan, Pennsylvania, Wisconsin, Arizona, Georgia, Nevada, and North Carolina. The ad campaign will target audiences in the key markets of Detroit, Flint, Grand Rapids, Philadelphia, Pittsburgh, Harrisburg, Milwaukee, Madison, Green Bay, Phoenix, Atlanta, Las Vegas, and Raleigh, focusing on voters of color and young voters.
The ad will be shown on popular entertainment and sports programming on stations like ESPN, TNT, FX, Adult Swim, and Comedy Central during high-viewership moments like the NCAA March Madness Tournament. It will also run digitally across platforms – heavily emphasizing Instagram, Facebook, and YouTube.
“Joe Biden is burning cash gaslighting Pennsylvania voters, but they aren’t buying his lies,” said Rachel Lee, Republican National Committee spokeswoman. “Keystone State families and workers know that his failed agenda has driven up prices, threatened their safety, waged a war on American energy, and exacerbated the opioid crisis in the commonwealth. With Biden underwater in Pennsylvania, voters are enthusiastic to support President Donald J. Trump and restore American prosperity once again!”
